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We believe growth is creativity meeting reasoning. And the reasoning is strongest when backed by numbers—math. The best growth practitioners today don’t just create great ideas; they validate and execute them with precision, powered by math.
We are Mathmen.
SERVICES
OFFERINGS
Performance Marketing
Social Media Marketing
Fractional CMO / CGO / CRO
Web & App Development
Creative and Content Strategy
Product Launch Consulting
Mobile Growth & Attribution
Search Engine Optimization
FOUNDER
TEAM
"In the last 11 years, I have worked with 100+ brands in India, South Asia, Southeast Asia, the USA, the UK, and Australia—managing over $1 billion in attributable advertising investments. Along the way, I’ve published multiple case studies, authored whitepapers on performance marketing and retail media, and even earned a spot on Social Samosa’s Top 30 Under 30 in Marketing. When I’m not scaling brands, you’ll find me on the tennis court or diving into the latest reads on entrepreneurship."
NISHANT SINGH DIDAWAT
CLIENTS
PORTFOLIO
CASE STUDIES
Damien Lavin, Tech Leader at Google
"I’d highly recommend Nishant for any client facing or client management role. I loved his passion and tenacity both internally and externally. Nishant was very diligent and effective in driving our clients business with tangible marketing solutions."
Rahul Krishnan, Regional Performance Marketing, Beiersdorf
"Nishant is an amazing partner in true sense who puts the clients problem in the center and builds solution around it. I have had an opportunity to build a custom solution with Nishant & his team and he has been quite instrumental in making the vision to a reality. Looking forward to work on more amazing projects in the future."
Pragya Mehra, eCommerce Growth, Kenvue (J&J)
"Nishant's deep understanding of business challenges, solution-oriented approach, and a client-first mindset have significantly strengthened our partnership. Under his guidance, we've successfully piloted numerous innovative capabilities, that resulted in a substantial increase in Search ROI across Kenvue markets."
Srikanth Mallaya, Business Intelligence, Axis Bank
"I have had the pleasure of working with Nishant across numerous projects at Sokrati and learned a great deal under his mentor-ship. His strong analytical skills, combined with the capability of thinking out-of-the-box, guarantees a solution to any issue at hand. As an effective communicator, he also has the ability to get his colleagues on board with his ideas.
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